Channel Performance Review

What the Organization asks for before its AI team starts work.

What you want

To know which channel deserves the next dollar

Spend

USD 34,000 a month across five channels

The problem

Every platform says it drove the sale. The numbers add up to more orders than we had.

Business

Vaughan Cycles. DTC bike accessories, average order USD 92.

What we suspect

Retargeting is doing the heavy lifting. Its numbers are by far the best.

Data available

Platform exports, order export and site analytics

Tests run so far

None. We have never turned anything off.

Decision

Q4 budget is set in three weeks

Attached by the buyer.

• Platform exports, five channels, six months (CSV)
• Order export with first-order flags (CSV)
• Site analytics funnel export (CSV)

1. Client provides exports from approved ad, analytics and conversion sources.
2. Normalization agent aligns dates, naming and attribution assumptions.
3. Analysis agent looks for consistent signals across channels instead of trusting one platform metric in isolation.
4. Experiment agent identifies what should be tested next.
5. Report states attribution limits and avoids pretending uncertain causation is proven.

• Objective and measurement assumptions
• Cross-channel performance
• Conversion efficiency
• Creative/message patterns
• Funnel drop-offs
• Budget concentration
• Experiments to run next
• Attribution limitations