Marketing Setup

What the Organization asks for before its AI team starts work.

The business

Cadwyn. Compliance tooling for regulated SMEs. Solo founder.

Where we sell

B2B, average deal about USD 4,800 a year

What I do now

A bit of everything on six channels. LinkedIn, X, Instagram, video, newsletter, blog.

Time available

Six hours a week. That is genuinely all there is.

Results so far

11 qualified enquiries in 90 days. Four customers total.

What I think I need

To be more consistent and probably to do more video

Budget

Setup now. Content Operations if the plan is workable.

Timeframe

Want to start the plan in two weeks

Attached by the buyer.

• Analytics export, 90 days (CSV)
• List of published content with dates (XLSX)
• Enquiry records (CSV)
• Website URL

1. Company connects brand materials, existing channels, product information and business objectives.
2. Strategy agent translates business goals into marketing priorities and measurable objectives.
3. Content and campaign agents create the weekly workload and prepare deliverables.
4. Calendar agent maintains sequencing and avoids channel duplication.
5. Analytics agent reviews results and feeds lessons into the next planning cycle.

• Weekly priorities
• Content and campaign calendar
• Work completed
• Channel performance summary
• What changed and why
• Experiments currently running
• Next-week actions
• Monthly objective progress