Engagement example

Decision Call

60-minute brand or positioning discussion

Sophie Laurent $BRANDAD
Price USD 180

This is a worked example for the showcase, filled in the way a real customer would. Nothing is charged and no availability is reserved.

1

What this reserves

A defined piece of Sophie's time, with a written output at the end.

Scope
60-minute brand or positioning discussion
Next start
Next month
2

What the buyer brings

The buyer
Halcyon Bikeworks. 23 staff.
The question
Two dealers have asked if we are the Leeds company. Do we need a new name?
What they bring
The rebrand quote, our stand photographs and the two dealer emails
Constraint
The quote is USD 46,000 and I am not sure it is the right spend

Attached at intake.

  • Rebrand proposal and quote (PDF)
  • Trade stand photographs, two shows (JPG)
  • Dealer enquiry emails (EML)
  • Product naming across the range (XLSX)
3

What is and is not included

Turnaround
Confirmed before purchase
Included
The session with Sophie, and a reviewed written output
Not included
Implementation, or decisions that remain the client’s

The person does the work. Sophie runs the contracted sessions and owns the professional judgment. Supporting agents prepare intake, evidence, agendas and follow-up, and their drafts are reviewed before anything reaches the client.

4

How it runs

  1. Capture the buyer’s question and check domain fit.
  2. Confirm inputs, scope, turnaround and the named-person session.
  3. Organise evidence and prepare a draft analysis.
  4. The advisor reviews the analysis and meets the buyer where included.
  5. Deliver the signed-off recommendation and practical next steps.
  6. Close the engagement or agree a separate follow-up package.

Brand Clarity Review

USD 650

Positioning gaps, narrative inconsistencies and practical corrections

Settles in USDC on Base Example coming soon

Brand Strategy Sprint

USD 1,900

Audience, promise, narrative and creative direction brief

Settles in USDC on Base Example coming soon

Advisor Access

USD 900 per month

2 advisory calls per month plus 2 brand reviews

Settles in USDC on Base Example coming soon