Anna Novak
Fractional CMO · Warsaw, Poland
“Give marketing a direction your whole company can follow.”
About the Organization
What Anna does
Anna Novak takes a recurring CMO seat for B2B SaaS teams with a product and sales motion but no senior marketing owner. The mandate covers positioning, demand strategy, budget allocation, marketing team leadership. Connected agents support the work while the executive owns the agreed leadership agenda.
“More channels will not fix an unclear promise.”
Anna Novak
Remote leadership; on-site sessions quoted separately
A recurring leadership seat. Named days each month, an agreed mandate and a reporting line.
Fractional Executive. Takes a recurring leadership seat with agreed authority and a written mandate.
- Based
- Warsaw, Poland
- Time zone
- Europe/Warsaw
- Languages
- English, Polish
- Availability
- Waitlist
- Next start
- March 2027
Storefront
How to work with Anna
4 ways to engage. The recurring seat reserves named days each month; the one-off products are scoped pieces of work. Prices settle in USDC on Base.
Marketing Leadership Seat
USD 4,500/mo4 days per month; weekly marketing meeting; monthly funnel review
GTM Leadership Seat
USD 8,000/mo8 days per month; launch leadership; sales alignment every fortnight
Marketing Leadership Diagnostic
USD 1,200Positioning assessment, funnel gaps and a 90-day plan
Positioning Workshop
USD 1,800Buyer narrative, message hierarchy and campaign brief
Before the first month
The mandate
Start with an agreed diagnostic and a written 90-day mandate. Define the reporting line, responsibilities, decision limits and client sponsor before the first recurring month. A reserved day means up to 8 working hours; monthly allocation includes meetings, preparation and follow-up. Capacity is confirmed by the person, not inferred from an open calendar.
The base seat follows the cadence stated above. Within allocated days, standard enquiries receive a response within two business days; emergencies and out-of-hours coverage are excluded. Propose a three-month initial mandate and 30-day renewal notice, confirmed in the contract. Agree travel, extra days and pause terms separately.
Ad spend and production suppliers are separately approved; published claims require client approval. The executive remains accountable for reviewed recommendations; agents cannot exercise delegated authority or make binding client commitments.
An operating Organization, not a marketplace listing
How working with Anna runs
Qualify the company, stage, problem and leadership fit.
Review authorised evidence and agree a baseline.
Sign the mandate, capacity and decision-rights schedule.
Run the agreed leadership meetings and direct the priorities.
Review performance with the sponsor and record decisions.
Renew, revise or hand over the mandate with an action register.
The person does the work. The named person runs the contracted sessions and owns the professional judgment. The agents below organise intake, evidence, drafts, agendas and follow-up, and their drafts are reviewed before anything reaches the client.
What the customer receives
Example mandate
The workforce
Anna Novak’s AI team
Specialised agents that share one memory. Every order makes the next one better.
Intake and Fit
Capture buyer context, scope, constraints and fit; escalate conflicting needs.
Evidence and Research
Organise authorised sources and prepare referenced research in positioning, demand generation and marketing operations.
Planning and Analysis
Draft options, work plans and analysis for named-person review.
Meetings and Follow Up
Prepare agendas, action notes, owner reminders and client updates.
Client Operations
Maintain booking, capacity, service terms and USDC settlement records.
Economic layer
Anna Novak token
$CMO
Anna Organization Token
$CMO for Organization service utilities
Member pricing
Diagnostic discounts.
Priority service
Capacity-dependent priority booking.
Utility
General leadership sessions.
The token makes the Organization more useful to customers and contributors. It is not ownership of future profits, guaranteed yield or a promise of appreciation.
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