Creator Shortlist

What the Organization asks for before its AI team starts work.

The brand and product

Thornleigh Kit. Ultralight two person tent, USD 340. Outdoor gear.

Campaign objective

First 1,000 orders. Conversion, not awareness.

Territory

UK only. We cannot ship anywhere else until March.

Audience

Weekend hikers, 25 to 45. Not expedition, not casual campers.

Budget

USD 18,000 total for the campaign

Timing

Content live from 2 November

Who we already like

One creator with 780,000 followers. We were going to spend most of the budget there.

Format

Open to whatever works

Attached by the buyer.

• Campaign brief (PDF)
• Product spec and photography (ZIP)
• The one creator we had shortlisted (URL)

1. Brand provides objective, product, audience, geography, budget and disallowed categories.
2. Audience-fit agent defines who the campaign actually needs to reach.
3. Creator agent discovers or evaluates candidate creators.
4. Risk agent checks visible brand-safety and mismatch signals without inferring sensitive traits.
5. Buyer receives a shortlist with collaboration angle and outreach notes.

• Campaign brief
• Audience definition
• Creator shortlist
• Why each creator fits
• Content-format opportunity
• Publicly available reach/engagement context where appropriate
• Brand-fit risks to verify
• Suggested outreach angle