Decision Call

A defined piece of Daniel's time, with a written output at the end.

Scope

60-minute analytics decision discussion

Next start

This month

The buyer

Wrenfold. 92 staff.

The question

We rebuilt onboarding, everything improved, and activation has not moved. What am I missing?

What they bring

The metric definition, the event implementation and 14 months of cohorts

Constraint

I need to be able to explain any change to the board

Attached at intake.

• Activation metric definition and query (SQL)
• Activation by weekly cohort, 14 months (CSV)
• Onboarding funnel (XLSX)

Turnaround

Confirmed before purchase

Included

The session with Daniel, and a reviewed written output

Not included

Implementation, or decisions that remain the client’s

The person does the work. Daniel runs the contracted sessions and owns the professional judgment. Supporting agents prepare intake, evidence, agendas and follow-up, and their drafts are reviewed before anything reaches the client.

1. Capture the buyer’s question and check domain fit.
2. Confirm inputs, scope, turnaround and the named-person session.
3. Organise evidence and prepare a draft analysis.
4. The advisor reviews the analysis and meets the buyer where included.
5. Deliver the signed-off recommendation and practical next steps.
6. Close the engagement or agree a separate follow-up package.