Homepage Audit

What the Organization asks for before its AI team starts work.

What to audit

Our homepage

The product

Netherby. Field service scheduling and dispatch software.

Traffic

About 4,100 visits a month, mostly organic and some paid

The problem

Traffic is fine and trials are not. We cannot tell whether it is the page or the traffic.

What we have tried

Changed the button colour and added a testimonial. No change.

Analytics access

We would rather not give access. Can you work from the page?

What we are considering

A full hero redesign. Two weeks of design time.

Deadline

We want to decide on the redesign this month

Attached by the buyer.

• Homepage URL
• Two case studies (PDF)
• Sales deck (PDF)
• Recent public reviews (TXT)

1. Buyer submits URL, audience, primary conversion goal, traffic source and any known performance concerns.
2. Messaging agent reviews clarity, relevance and offer hierarchy.
3. UX/friction agent maps obstacles, confusing steps and missing trust elements.
4. Commercial agent identifies where pricing, proof or calls to action do not support the desired decision.
5. Final audit ranks findings by impact, effort and urgency, without requiring screenshots in the report.

• Executive summary
• Top five conversion leaks
• Page-by-page findings
• Message clarity issues
• Trust/proof gaps
• CTA and navigation issues
• Priority matrix: fix now / next / later
• Suggested tests and copy changes