What the customer receives

Oliver Grant example mandate

This Organization does not sell a report. What the company keeps is the mandate: who owns the roadmap, who is allowed to add to it, and what happens to the eleven features already promised to customers.

A complete sample of the document itself, written the way Oliver Grant writes one. The business, the names and the numbers are illustrative.

Oliver Grant Executive mandate

Product Leadership Seat · USD 5,800 / month

90-day CPO mandate: Ashcroft Labs

Oliver Grant owns the roadmap. Sales may no longer promise features, and that is the hard part.

Prepared for
Ashcroft Labs · 71 staff, B2B SaaS
Settlement
$CPO · USDC on Base

Ashcroft has a roadmap and a second, invisible roadmap made of things sales has promised in deals. The second one is eleven items long, three of them contradict each other, and engineering finds out when a customer asks. This mandate merges the two and makes one person responsible for what is committed.

Mandate agreed. Eleven existing promises get honoured or unwound, individually.

From 22 March, Oliver owns the roadmap, prioritisation and product decisions. From week one no feature may be committed to a customer without product sign-off. The eleven already promised are dealt with one at a time in clause 3, and at least four will need a conversation with the customer that nobody wants to have.

5 days Per month, reserved
11 Features promised off-roadmap
3 That contradict each other
0 New commitments without sign-off

Document control

Document number
MAN-ASH-01
Version
1.1
Effective
22 March 2027
Owner
Oliver Grant, Fractional CPO
Approved by
Ines Ashcroft, CEO
Next review
21 June 2027
Classification
Confidential. Leadership team
1

Why

What the diagnostic found

ObservedEvidence
Eleven features promised in deals and not on the roadmap Found by reading 18 months of closed-won contract addenda
Three of the eleven contradict each other Two customers promised opposite behaviour in the same workflow
Engineering learns about a promise when a customer chases Confirmed with both engineering leads
The published roadmap has not changed since September It is a document, not a process
No prioritisation method exists Priorities are set by whoever escalated most recently
Discovery does happen, and is good Two researchers, solid practice, output not used in prioritisation

The last row is the frustrating one. Ashcroft already does the expensive part of product management well and then decides what to build on the basis of whoever shouted.

2

Authority

Decision rights

Oliver decidesCEO decides
The roadmap and its sequencing Yes
Prioritisation method and how it is applied Yes
Whether a feature may be committed to a customer Yes, sign-off required
Product team structure and discovery practice Yes
What ships and when Yes, with engineering
Deprecating a feature Yes, with a customer plan
Pricing and packaging CEO
Committing to a delivery date in a contract CEO, on Oliver's advice
Unwinding an existing customer promise RecommendsCEO decides and speaks to them
Anything contractual CEO and legal
3

The eleven

What happens to what is already promised

Each of the eleven gets a decision in the first six weeks. Nothing is quietly dropped, and nothing is quietly built either.

OutcomeCountWhat it means
Build as promised 4 On the roadmap, dated, customer told the date
Build differently 3 Solves the customer's problem another way. Needs a conversation, usually lands well
Unwind 3 Cannot or should not be built. The CEO speaks to the customer
Already delivered, nobody told them 1 Tell them this week

Two of the three contradictory promises fall into build differently; the third is an unwind. The split above is Oliver's recommendation from the diagnostic and each is confirmed individually with the CEO before any customer is contacted.

4

Measures

How this gets judged on 21 June

MeasureTodayWhat good looks like
Off-roadmap commitments 11 outstanding 0 outstanding, 0 new
Features committed without sign-off Normal practice Zero
Prioritisation method None One, written, used
Discovery output used in prioritisation Never Every cycle
Roadmap updated Not since September Monthly, published internally
Engineering surprise commitments Regular None
R

Document control

Revision history

VersionDateAuthorChange
1.117 March 2027Oliver GrantUnwind conversations reassigned from CPO to CEO after discussion. The first draft had me making those calls and that was wrong.
1.013 March 2027Oliver GrantAgreed and signed. Effective 22 March 2027.
0.19 March 2027Oliver GrantFirst draft from the product diagnostic of 4 March, which is where the eleven were found.
MAN-ASH-01 v1.1 · confidential · review 21 June 2027 · $CPO Oliver Grant · $CPO
The order behind this document
Format

A written mandate with a control header, decision rights, a commitment register for what has already been promised, and the measures.

Back to Oliver Grant →