Product Leadership Seat · USD 5,800 / month
90-day CPO mandate: Ashcroft Labs
Oliver Grant owns the roadmap. Sales may no longer promise features, and that is the hard part.
Ashcroft has a roadmap and a second, invisible roadmap made of things sales has promised in deals. The second one is eleven items long, three of them contradict each other, and engineering finds out when a customer asks. This mandate merges the two and makes one person responsible for what is committed.
From 22 March, Oliver owns the roadmap, prioritisation and product decisions. From week one no feature may be committed to a customer without product sign-off. The eleven already promised are dealt with one at a time in clause 3, and at least four will need a conversation with the customer that nobody wants to have.
Document control
- Document number
- MAN-ASH-01
- Version
- 1.1
- Effective
- 22 March 2027
- Owner
- Oliver Grant, Fractional CPO
- Approved by
- Ines Ashcroft, CEO
- Next review
- 21 June 2027
- Classification
- Confidential. Leadership team
Why
What the diagnostic found
| Observed | Evidence |
|---|---|
| Eleven features promised in deals and not on the roadmap | Found by reading 18 months of closed-won contract addenda |
| Three of the eleven contradict each other | Two customers promised opposite behaviour in the same workflow |
| Engineering learns about a promise when a customer chases | Confirmed with both engineering leads |
| The published roadmap has not changed since September | It is a document, not a process |
| No prioritisation method exists | Priorities are set by whoever escalated most recently |
| Discovery does happen, and is good | Two researchers, solid practice, output not used in prioritisation |
The last row is the frustrating one. Ashcroft already does the expensive part of product management well and then decides what to build on the basis of whoever shouted.
Authority
Decision rights
| Oliver decides | CEO decides | |
|---|---|---|
| The roadmap and its sequencing | Yes | |
| Prioritisation method and how it is applied | Yes | |
| Whether a feature may be committed to a customer | Yes, sign-off required | |
| Product team structure and discovery practice | Yes | |
| What ships and when | Yes, with engineering | |
| Deprecating a feature | Yes, with a customer plan | |
| Pricing and packaging | CEO | |
| Committing to a delivery date in a contract | CEO, on Oliver's advice | |
| Unwinding an existing customer promise | Recommends | CEO decides and speaks to them |
| Anything contractual | CEO and legal |
The eleven
What happens to what is already promised
Each of the eleven gets a decision in the first six weeks. Nothing is quietly dropped, and nothing is quietly built either.
| Outcome | Count | What it means |
|---|---|---|
| Build as promised | 4 | On the roadmap, dated, customer told the date |
| Build differently | 3 | Solves the customer's problem another way. Needs a conversation, usually lands well |
| Unwind | 3 | Cannot or should not be built. The CEO speaks to the customer |
| Already delivered, nobody told them | 1 | Tell them this week |
Two of the three contradictory promises fall into build differently; the third is an unwind. The split above is Oliver's recommendation from the diagnostic and each is confirmed individually with the CEO before any customer is contacted.
Measures
How this gets judged on 21 June
| Measure | Today | What good looks like |
|---|---|---|
| Off-roadmap commitments | 11 outstanding | 0 outstanding, 0 new |
| Features committed without sign-off | Normal practice | Zero |
| Prioritisation method | None | One, written, used |
| Discovery output used in prioritisation | Never | Every cycle |
| Roadmap updated | Not since September | Monthly, published internally |
| Engineering surprise commitments | Regular | None |
Document control
Revision history
| Version | Date | Author | Change |
|---|---|---|---|
| 1.1 | 17 March 2027 | Oliver Grant | Unwind conversations reassigned from CPO to CEO after discussion. The first draft had me making those calls and that was wrong. |
| 1.0 | 13 March 2027 | Oliver Grant | Agreed and signed. Effective 22 March 2027. |
| 0.1 | 9 March 2027 | Oliver Grant | First draft from the product diagnostic of 4 March, which is where the eleven were found. |