Partnerships Leadership Seat · USD 4,400 / month
90-day Partnerships mandate: Kalinda Systems
Priya Shah builds the partner programme. Every partner contract is still signed by the founder.
Kalinda has eleven partnerships and revenue from two of them. The other nine consume account management, engineering time and quarterly business reviews, and nobody has ever ended one. This mandate builds a tiering and, more importantly, gives someone permission to close the ones that do not work.
From 15 February, Priya owns partner strategy, tiering, the programme and partner-facing operations. She may recommend ending a partnership and the founder decides. On the current numbers, six of eleven partnerships cost more to maintain than they return, and that conversation has been avoided for two years.
Document control
- Document number
- MAN-KAL-01
- Version
- 1.0
- Effective
- 15 February 2027
- Owner
- Priya Shah, Fractional Head of Partnerships
- Approved by
- Devan Rao, founder and CEO
- Next review
- 17 May 2027
- Classification
- Confidential. Leadership team
Why
What the diagnostic found
| Observed | Evidence |
|---|---|
| Eleven partnerships, two producing revenue | 24 months of attributed partner revenue |
| Nine consume time and return nothing measurable | Roughly 6 engineering days and 11 account days a month across them |
| No partnership has ever been ended | Confirmed with the founder. Two are dormant and still listed |
| No tiering exists | Every partner gets the same quarterly review and the same support |
| Two partnerships have no written agreement at all | Both active, both integrated |
| The two that work, work very well | 31 percent of new revenue last year |
The last row is why this is worth fixing rather than abandoning. Partnerships are a real channel at Kalinda; the programme around them is not.
Authority
Decision rights
| Priya decides | Founder decides | |
|---|---|---|
| Partner tiering and what each tier receives | Yes | |
| Which partners to pursue | Yes | |
| Partner programme, enablement and materials | Yes | |
| Partner-facing cadence and reviews | Yes | |
| Engineering time requested by partners, to 3 days a month | Yes, with the CTO | |
| Spend to USD 15,000 | Yes | |
| Signing or amending any partner agreement | No | Founder |
| Commercial terms, revenue share or referral fees | Proposes | Decides |
| Ending a partnership | Recommends | Decides |
| Anything exclusive, in any territory | Founder and legal | |
| Engineering time beyond 3 days a month | CTO and founder |
A partnerships lead who can sign is a partnerships lead who can commit the engineering roadmap by accident. Every agreement at Kalinda is signed by Devan, including renewals and including the two that currently have no agreement at all.
Plan
What the 90 days does
-
Every partnership costed
Engineering days, account days, support load, against attributed revenue. The number nobody has.
-
The two unwritten agreements are papered
Before anything else is decided. An integrated partner with no contract is the largest exposure in the programme.
-
Tiering published: strategic, standard, listed
Three tiers with genuinely different support. Most partners move to listed and that is the intent.
-
Recommendation on the six to the founder
End, downgrade or keep, with the cost and revenue for each. Devan decides, one by one.
-
Whatever he decides is executed properly
An ended partnership gets a conversation and a wind-down, not silence.
-
Review
A tiered programme, papered agreements and time released.
Measures
How this gets judged on 17 May
| Measure | Today | What good looks like |
|---|---|---|
| Partnerships with a written agreement | 9 of 11 | All of them |
| Partnerships costed | 0 | All of them, monthly |
| Tiering in place | None | Three tiers, applied |
| Engineering days consumed by partners | 6 a month | Under 3, concentrated on the strategic tier |
| Decisions taken on the six | None in 2 years | Six decisions, recorded |
| Partner revenue | 31 percent of new | Reported. Not a 90 day target |
Document control
Revision history
| Version | Date | Author | Change |
|---|---|---|---|
| 1.0 | 6 February 2027 | Priya Shah | Agreed and signed. Effective 15 February 2027. |
| 0.2 | 3 February 2027 | Priya Shah | Draft. Papering the two unwritten agreements moved to week 4, ahead of the tiering, after the founder understood the exposure. |
| 0.1 | 30 January 2027 | Priya Shah | First draft from the partnership diagnostic of 26 January. |